R10 (Jorge Rodríguez Diez) was born in Havana in 1969 and studied in Havana at the Technical Institute of Industrial Design and the Superior institute of Design.
R10 creates decodable poster-like paintings using 50’s era nostalgic imagery, text and a thoughtfully considered color palette to conjure atmospheres of lost decades of Cuban culture. Puzzling you is the nature of R10’s game. As a trained Graphic Designer, he begins with a clear idea, concisely communicated yet purposefully ambiguous; at times satirical, at times sincere, he uses layers of meaning so the viewer can choose what they are seeing and what the images reveal.
"My work is primarily a sustained comment about the fragility of the social fabric, about the dangers that lurk the individual from the political sphere, the contradictions between the individual and the collective or between man and state, that condition that sometimes distorts the development of the individual , which in turn begins to have a negative impact on the social fabric."
R10's works have been shown in numerous solo and group exhibitions in Spain, China, Germany, South Korea, Cuba, Argentina, Portugal, France and the United States in Ohio and New York. He has had solo exhibitions at the Icheri Secher Modern Art Center, Baku, Azerbaijan, and a number of institutions throughout Havana.
He is a designer, visual artist and native, currently living and working in Havana, Cuba.